Whilst we'd be quite impressed that Aunt Gladys had managed to navigate Google, it just wouldn't be the same to not receive a personally chosen card through the letterbox.
However although many think that the way forward in business is through digital marketing, we're finding a growing trend with business clients reverting to high quality, printed stationery to promote their services in an effective way.
Millions of business cards pass through hands everyday but how many stand out? We know of one business who have stopped handing cards out at networking events as people just kept taking them because they were so different.
Design, quality and print is key and should be treated as an investment - if you let your business cards and marketing collateral do the selling, make sure it's doing the right job!
Read more of our thoughts in the PrintWeek article, 'How brand designers can learn from the social scene'.
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